Your employees are your users too!
Employee journey mapping is a strategic tool for the systematic analysis and optimization of the employee experience. From application to leaving the company, all relevant touchpoints are recorded and visualized in order to improve the employee experience in a targeted manner.
CLAAS 365FarmNet: International User Research for Digital Farming Solutions
Let's take a look at how we helped 365FarmNet establish international user research practices and gather valuable user feedback. We will show you how we used individual testing strategies, effective stakeholder onboarding, and close collaboration with sales, to identify key user challenges ahead of the product launch.
The Art of Questioning: Parallels Between Criminal Interrogation and User Research
This analysis explores the methodological similarities between police interrogation techniques and qualitative interview methods in UX research. The comparison reveals how both disciplines gain deep insights into human experiences and behaviors through targeted questioning techniques.
Why Most Products Fail: The Missing Link of User Understanding
Having led digital transformation initiatives across major European retail organizations, I've learned that measuring UX research impact isn't just about metrics—it's about driving fundamental business transformation through customer understanding.